METRO PTE LTD                                                                                 Singapore    1997

RESEARCH EXECUTIVE, SPECIAL PROJECTS BUSINESS DEVELOPMENT, WEB STRATEGIST

CONSUMER GOODS RETAIL MERCHANDISING

Research and Strategy Development, Implementation.

§         Initiated department stores’ web development

§         Spearheaded and executed publication initiatives

§         Built awareness of the power of Internet to core business with Board of Directors

§         Organizational feasibility Study

§         Implementation of business plan for Metropolis Magazine

§         Accountable as a Strategic Business Unit. Profit Centre.

§          Reference : Mrs Wong Sioe Hong, Managing Director :  wsh@metro.com.sg

METROPOLIS MAGAZINE                                                                Singapore    1996

PUBLISHER , EDITOR, MARKETING COMMUNICATIONS

METROPOLIS CATALOGUE LIFESTYLE MAGAZINE

PUBLISHING & NEW COMMERCE CHANNEL

Operational Management

§         Focused sale with  internal merchandising Team

§         Managed internal and external staff relations reporting to the GM of Retail operations.

§         Presented and promoted to 100 Vendor Clients and gained advertiser confidence.

§         Focused on creation of increasing sales channels through print and on-line website.

Editorial Management

§         Created publication architectural content structure, editorial out-sourcing.

§         Organized creative and editorial team outside the company’s core business operations.

§         Focused team into independent project with P&L accountability.